"Everybody right now in the 21st century is orientated towards innovation and creativity, as never before. Apple is a design company, an innovator, not a technology company."
Professor David Kirsh, University of California, San Diego
"Pop has changed so markedly from what I remember, or from the way I think you make records. I believe records should have a theme. There aren't any other albums out there like that at the moment. We believe it's an antidote to the more commercial aspects of the pop world - and that's why I try to keep it in the pop realm. I want it to be an example of what you can do in the pop world."