Hollywood's growing love for comics (including the recent Scott Pilgrim vs. The World and Kick-Ass) is slowly affecting every corner of culture.
Cough medicine, trains and music (amongst many other categories) are all using comics as inspiration to sell stuff.
W+K's new ad for Coke
It never uses the kind of violence that's expected when playing the game, but it gently suggests that you're in the urban ghetto that is Vice Land. The narrative of the ad is simple; the character comes screaming through town, enters a local shop and takes a sip from a bottle of Coke which transforms him into a do-gooder and as a result turns the city into a happy place.
The video game aesthetic is increasingly being used in ads and promoted as a cultural medium in which to target younger consumers. 'Knife City', a mock computer game demo that blends cutting-edge computer generated images (CGI) with real life footage, was distributed on DVD to thousands of unsuspecting teenagers across London during a two week period earlier this year. Copies of 'Knife City' were given out across London by street teams from radio stations including Kiss 100 and Choice FM who worked in partnership with the Met. 'KnifeCity' was also available as a download from the Kiss 100 and Choice FM websites. To coincide with the activity, the radio stations broadcasted anti-knife crime messages which were aimed at younger listeners. All in all a great example of an effective integrated campaign.
This is an inspired low cost and effective new ad space.
It's a personal ad stamp that was created by the popular nightclub Enigma (part of the Marriott in India). It's to advertise the services of cab companies and communicate a don't drink and drive message.
One of my pet hates is when brands over promise.
Typical claims include things like "a revolution in driving".
This ad for the new Rav 4 claims that their vehicle is "recreation redefined".
You what?
How is just another SUV recreation redefined. If they could make it fly as well as drive I'd believe them, but their claim gives me no reason to believe what they're saying is true.
If the government advertised the introduction of a four day working week, now that would be recreation redefined.
