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On Your Bike

Bike culture has exploded in London.

Places like this and this have popped up all over the capital.

More and more people are wearing the hottest bike brands like they wear fashion labels.

Screen shot 2011-01-18 at 16.56.57

Film festivals dedicated to (and celebrating) bike culture have sprung up:

Screen shot 2011-01-18 at 16.58.54

Screen shot 2011-01-18 at 17.00.07

(From the film Life Cycles 2 shown at the Banff Mountain Film Festival).

And now big brands have entered the fray, this idea from Red Bull is fun:

Screen shot 2011-01-18 at 18.53.33

 

January 18, 2011 |

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