I was shopping at the weekend and nipped into Tesco's to buy a few things and I really fancied a nice brown baguette. You know real, wholesome bread.
But I couldn't find one for love or money - the place is dominated by refined white bread - and that got me thinking about something I had seen here: http://www.howies.co.uk/.
They've produced a toy called Doh Boy that's on a bit of an activist mission. His mission is to put "real bread back on our children’s plates". So what is the deal about "real bread"?
Doh Boy wants to educate British consumers about "stealth fat" - the inclusion of fat into the bread-making process, as Howies explain:
"Fat would increase the shelf life, sponginess and, of course, profits.
Which is good for those making it.
But not so good for those eating it.
These days’ three slices of some bread has the same fat content as a well-known chocolate bar.
It’s called stealth fat. The stuff we didn’t even know was there. Mostly because the people who make the bread forgot to mention it".
Doh Boy comes packaged with his own bread tin, and a recipe for making a basic loaf of bread.
That's why I love Howies: they're always out there making people think and provoking debate, always in a fun and engaging way.
I'm even thinking of buying a bread oven now.
Thumbs up (again) for Howies.
